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Optimization Services 

CellQual has extensive experience in supporting operators in reaching the desired customer experience – sometimes even without additional investments. CellQual´s RAN audit reveals performance gaps in the network and predicts future customer experience bottlenecks and addresses them proactively even before the problems materialise. The recommendations can be based on the predicted development in traffic loads and terminal penetration.

Prioritised optimisation actions together with fine-tuning and verification will ensure that the future bottlenecks in the network performance can be avoided, and that the maximal value of the network assets can be extracted.

Competitive Benchmarking

Benchmarking allows you to determine your networks competitiveness in the market and evaluate your competitors through an independent and reliable (third-party) analysis. That analysis will look at the networks voice and data services to determine potential strengths and identify weaknesses in the market. The data it provides can serve as a solid base for planning network expansion and quality improvement exercises. CellQual has extensive experience as an independent benchmarking company, and it has been recognized for its excellent work by both operators and government regulators.

CellQual has developed a cutting-edge methodology and developed proprietary tools to guarantee an error-free process. We deliver results that reflect the real performance of your networks. For each network we analyze, we deliver a comprehensive, technical, comparative report, a set of recommendations for improvement, and a high level executive presentation; all of these documents will be available via our web-based visualization and analysis platform, VECTOR, which offers a powerful and intuitive user interface.

CellQual benchmarking service is ready for 2G, 3G, and 4G networks, covering EVDO, GSM/GPRS, WCDMA/HSDPA/HSUPA/HSPA+, WiMAX, LTE, and LTE-A; we can also match the latest requirements for LTE-3/2G handover, CSFB, and VoLTE.


CellQual offers three kinds of competitive benchmarking:

Commercial Benchmarking to evaluate system performance against the competition from the subscriber’s point of view, focusing on quality and coverage.

Engineering Mode Benchmarking to evaluate system performance from the subscribers point of view against the competition and against network performance indicators; more information is collected and analyzed in order to get to the root causes of failures.

Indoor Benchmarking to evaluate system performance against competition in indoor environments; this useful for pre- and post-verification of indoor solutions systems.

Pre/Post Launch Optimization

To ensure optimal performance at launch, pre- and post-launch optimization should always be executed to manage any deviation from the design. Pre-launch, drive test based optimization is the most reliable. Post-launch optimization relies on drive tests along with collection of real network data and monitoring of the performance counters from the system.

An optimized network performs better, and subscribers notice the difference. You can achieve higher customer satisfaction by reducing the number of dropped calls, coverage holes, access failures, and other errors, thereby reducing churn and increasing customer loyalty.

CellQual engineers have demonstrated their capabilities and expertise in multiple projects, exceeding expectations and delivering on time. 

Smart Network Optimization Pack

Smart Network Optimization is a service pack designed by CellQual to combine all of the information available about your network to ensure it performs its best, from both the subscribers and the network point of view. Smart Network Optimization takes into consideration aspects such as smartphone performance, data subscriber behavior, and the physical network configuration.

Smart Network Optimization is based on our engineering team’s expertise, network raw data, and advanced analysis tools, all deployed to improve your statistical and field KPI. The overall goal is to improve service performance and reduce the number of outages and complaints. 

The most remarkable characteristics of the service are:

  • Pay-for-performance arrangement ensures that you get real improvement in your network!

  • Work is executed on site by a group of RF professional consultants.

  • Daily operational optimization ensures your network is always performing at its peak by identifying sites with faults for rectification, targeting the worst-performing elements for improvement, and identifying upgrades in traffic growth areas.

  • The process is focused on improving and maintaining network voice and data indicators at both statistical and field levels.

  • Engineers ensure consistent knowledge transfer to local staff members.

  • The system incorporates specialized engineering tools for network data analysis, geo-localization, and SON.

  • Best practices handbook is transferred to local staff.

  • Proposals, testing, evaluation, and implementation of new vendor features to improve the network performance is included.

  • Smart Network Optimization is an end-to-end solution, from consulting to measurement and field adjustment, including outdoor tasks.

Network Swap Optimization

During and after a network swap, it is critical to maintain network stability to avoid negatively affecting subscriber perceptions, especially since the new equipment often has different performance characteristics than the existing network.

During network swap optimization projects, CellQual consultants work alongside field swap teams to benchmark sites before and after the swap. Optimization of the new equipment ensures that coverage and performance is at least as good as and preferably better than before the swap.

Initial Tuning Radio

CellQual will assure your new sites are properly installed, configured, and operating; take care of performance; and execute all necessary adjustments to reach the best KPI for the new station all while maintaining or even improving your network quality.

The initial tuning service ensures a positive network impact with the incorporation of new sites, a proper site installation, and full radio configuration and performance, removing worries from your team so they can focus on other important tasks.

This service is offered an end-to-end process by site or cluster; a VECTOR platform module is available for data centralization and management. 

Remote Wireless Services Support (RWSS)

RWSS is an innovative way to identify an effective response to your network problems. RWSS is a cost-effective solution for support based on analysis of network information in combination with a sophisticated information-exchange system.

Our experienced engineers will analyze each case and offer a solution, working remotely under your complete control and monitoring.

RWSS is focused on optimization, network planning, and performance. Common services include:

  • Frequency planning

  • RF planning design

  • Traffic analysis

  • RF optimization cases 

  • Logical parameters audit and tuning

  • RF signaling capacity audit and tuning

  • Drive test analysis

  • Indoor and outdoor coverage analysis

  • Interference study analysis

  • Technical and executive reports

  • Data post processing

We Integrate With Your Ecosystem

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Drive Testing & Indoors Measurements

Drive testing collection and analysis of real network data is critical to an effective radio network optimization or expansion rollout.

The drive-test team is commonly used for:

Optimization & Troubleshooting: Typically used to aid in finding specific problems during the rollout phases of new networks or to observe specific problems reported by consumers during the operational phase of the network lifecycle. In this mode, drive-testing data is used to diagnose the root cause of specific, typically localized, network issues such as dropped calls or missing neighbor cell assignments.

Service Quality Monitoring: Quality monitoring focuses on the end-user experience and allows mobile network operators to react to what are effectively subjective quality degradations by investigating the technical cause of the problem in time-correlated data collected during the drive test, especially in VIP routes.

CellQual drive-testing service is ready for 2G, 3G, and 4G networks covering EVDO, GSM/GPRS, WCDMA/HSDPA/HSUPA/HSPA+, WiMAX, LTE, and LTE-A, as well as the latest requirements for LTE-3/2G handover, CSFB, and VoLTE.

Indoor Measurements

With the evolution of smartphones and subscribers data-consumption behavior, network performance in indoor environments has become critical to subscribers perceptions of network performance. Let CellQual evaluate and propose solutions to improve your network with cutting-edge solutions properly calibrated and optimized and perfectly harmonized with the outdoor environment.

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