New Technology & Service Introduction
Introducing a new technology or a new service is often done on project basis and can be seen as a concentrated combination of the planning, implementation, and optimization stages.
Naturally, the type of introduction will have a direct impact on the size of the project and on the stages it needs to be run through. A new and immature wireless technology or service will require demanding lab testing. The availability of user equipment and other measurement functionality in the beginning of such a project can pose a challenge.
After the mobile operator has identified the business objectives, planning defines the target network configuration for the implementation phase. After implementation, the optimization process will make sure that the expected end-user performance can be achieved. As a result of enhanced capabilities provided by the equipment vendor of the new technology, new features can also be added during the various phases.
New Technology Launch
A technology launch is performed after obtaining network acceptance, which ensures that QoS and QoE targets are met. Operations teams define the:
type of testing to be conducted (drive/walk);
scenarios and services to be tested;
minimum number of tests to be performed to reach statistical significance;
drive test routes, taking into account the last minute network tuning;
performance indicators to be reported and the minimum threshold to be reached to meet the service grade requirements.
Extensive campaigns with multiple parallel tests in all geographies are typically performed. The proposed solution covers such needs with data collection plus a full suite for the analysis of the results.
New Service Launch
The introduction of new network services, such as VoLTE, Rich Communication Services (RCS), or an operator-hosted cloud with extensive value added services, require many of the activities performed for introducing a new technology. End-to-end service optimization is usually performed prior to the acceptance. Both the marketing and the service optimization teams would commission an end-to-end service assurance team to accept the new service in strategic areas such as points of interest, cities, and commuting routes. Such tests would typically require a new smartphone with a specific firmware and/or specific service access not yet commercially available.
The purpose of service assurance tests is to ensure that the new service is functional and performant from an end-to-end point of view and guarantees optimal quality of experience (QoE). The proposed solution covers such needs with data collection based on drive and walk tests plus a full suite for the analysis of the results.